Big E has been announced as the Chief FIESTA Officer for the
Fiesta Sports Foundation in a press release issued today by
the Fiesta Bowl.

In his role, Big E will enhance the Vrbo Fiesta Bowl
experience through a variety of fan-centric activities while
bringing unparalleled energy and fun to the first-ever CFP
Quarterfinal.

“The first-ever College Football Playoff Quarterfinal being
played at the Vrbo Fiesta Bowl is worthy of maximum hype and
energy to mark this historic moment on the field,” said
Fiesta Sports Foundation Executive Director & CEO Erik
Moses. “Big E, a college football player and one of WWE’s
premier personalities, will elevate fan interactions and
engagements before, during and after the Vrbo Fiesta Bowl.”

Big E’s duties as Chief FIESTA Officer include fan
engagement, interactive experiences, event participation,
media and brand promotion, and community outreach.

Big E was introduced to the Valley fans and visitors at the
Rate Bowl on Thursday night and will continue to enhance the
fan engagement around the Fiesta Sports Foundation’s events,
including the Vrbo Fiesta Bowl Parade presented by Lerner &
Rowe, to make them unforgettable for all fans and
participants. In addition to these engagements, Big E will
partake in social media takeovers on the Fiesta Bowl
channels offering up exclusive vantage points of the Fiesta
Sports Foundation’s signature events.

“I’m thrilled to step into this role as Chief Fiesta
Officer,” Big E said. “College football has always been
close to my heart, and the Fiesta Bowl is one of the biggest
stages to celebrate the game we all love. I’m here to bring
the energy, connect with the fans and make sure this year’s
Fiesta Bowl is unforgettable. Let’s have some fun and make
some noise!”