UFC

Dana White says he consulted Mark Zuckerberg in effort to fix UFC rankings

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Dana White is dead-set on finding an alternative methodology to the UFC rankings, so much so that he says he recently reached out to Meta CEO Mark Zuckerberg.

In an interview with TNT Sports on Thursday, White kept many of his UFC rankings ideas close to his chest but continued to talk down on the current system of select media outlet representative polling.

“I could go on and on and on but I won’t,” White said. “We literally had meetings this week to work on it. I actually talked to Mark Zuckerberg, too, about AI, so yeah. I’m totally going to fix the rankings. We’re going to make a lot of strong moves here coming into 2025.”

White has become increasingly vocal about his displeasure with the current system, which has been in place since rankings were implemented in February 2013.

Recent gripes have included Renato Moicano staying put after his win over Benoit Saint Denis, Alex Pereira vs. Khalil Rountree’s lack of impact, and Max Holloway being below Justin Gaethje.

White has since indicated that an algorithm-based ranking or alternative system is likely to be installed in the coming months. While White has said he’s having meetings with different groups regarding potential changes, the reference of Zuckerberg marks the first specific name he’s dropped.

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