Understanding the audience he is performing for is not just a helpful tool that has helped Paul Heyman remain relevant after all these years, but a necessity. He explained that he tries to put himself in the shoes of the fans to see if they would connect, or even understand half of the stuff he's saying before committing to a promo.

"It's just a feel for the interactive synergy that you have with an audience. I would dare to say that if you watch any orator perform in front of his audience, they will all tell you something similar to this. What's the core of what I'm talking about? How do I drive that core into the heart of the audience? How do I get them to feel what I'm saying and care about? And if you can ask yourself those questions before you go through the curtain and perform or if it's a backstage before the red light goes on, then what you've accomplished is putting yourself in the mindset of the viewer," he explained. "And once you're in the minds of the viewers, how do you play to them? And how do you get them emotionally invested in the message that you're delivering?"

Heyman rounded off by using his work with Roman Reigns as an example. If he knows he needs to get the audience to feel sympathy for "The Tribal Chief's" opponent, his tone and expressions will dictate the pace of the journey he takes the fans on in getting them to the destination. This also works for the opposite when he needs to amp up his antagonistic tendencies to get fans to hate Reigns' opponent.