Conor McGregor continues to pay the price for his transgressions.
The latest hit to McGregor’s reputation comes in the form of Irish airports in Cork and Dublin pulling McGregor-related alcohol products from their airport bars in the wake of the UFC star being found liable for a 2018 sexual assault.
A spokesperson for daa (formerly known as the Dublin Airport Authority) told Cork Beo that Proper No. Twelve Irish Whiskey and Forged Irish Stout will no longer be sold on the premises. McGregor founded Proper No. Twelve in 2018 before selling to Proximo Spirits in 2021. He continued to be the face of the product until this past Tuesday, when Proximo Spirits announced it would no longer associate with McGregor.
McGregor’s Forged Irish Stout product became available to the public in 2021.
The decision from daa comes shortly after reports that Proper No. 12 and Forged Irish Stout have also been pulled from store shelves of several major retailers in Ireland, including Tesco, SuperValu, Centra, Costcutter and Carry Out. Video game publisher IO Interactive also moved to distance itself from McGregor, pulling his digital content from its Hitman: World of Assassination release.
On Nov. 22, a High Court jury found McGregor liable for the sexual assault of Nikita Hand, who accused McGregor of raping her at a hotel in Dublin in December 2018. He was ordered to pay over $250,000 in damages.
McGregor, 36, is a former two-division UFC champion and remains one of the promotion’s most well-known commodities. He has not fought since breaking his leg in a fight against Dustin Poirier at UFC 264 in July 2021.
