Wingstop, an American chain of restaurants that primarily
sells buffalo wings, has signed on as the presenting partner
for this weekend’s SummerSlam.

As part of their sponsorship, the Wingstop logo will be
placed on the mat in two corners, the first time that such
thing has happened. The Prime logo will remain in the middle
of the ring on the mat.

In addition, Wingstop will also be the presenting sponsor of
tomorrow’s SummerSlam Kickoff event. As part of the deal,
WWE Women’s champion Bayley and Drew McIntyre will appear at
a Wingstop location in Berea, Ohio, between Noon and 2PM ET
tomorrow.

The WWE association with Wingstop will continue throughout
the summer via an ad campaign featuring Braun Strowman and
WWE Hall of Famer Rey Mysterio who will be part of a video
which will air on WWE TV during the Summer.

Apart from Wingstop and Prime, WWE has also secured
sponsorship from C4, Manscaped, Wheatley, Mike’s Hard
Lemonade, Riot Games, and Verizon Straight Talk for the
event, which is now at 60% more in sponsorship revenue
compared to last year’s show according to the Associated
Press.