TKO Group Holdings, Inc announced today it has reached a
definitive agreement with Endeavor Group Holdings to acquire
Professional Bull Riders, On Location, and IMG in an all-
equity transaction valued at $3.25 billion.

In addition to complementing TKO’s existing core UFC and WWE
businesses, the strategic acquisition of these sports and
hospitality assets from Endeavor expands TKO’s operational
footprint in the fast-growing premium sports market and
enables direct participation in the upside from partner
leagues and events.

Ariel Emanuel, Executive Chair and CEO of TKO, said:
“Today’s announcements reflect the continued strength of our
underlying business and our commitment to deploying capital
through a balanced capital allocation strategy, including
through our share repurchase program and quarterly cash
dividend program. This underscores our continued focus on
delivering sustainable long-term value for our
shareholders.”

Mark Shapiro, President and COO of TKO, said: “PBR, On
Location, and IMG are industry-leading assets that
meaningfully enhance TKO’s portfolio and strengthen our
position in premium sports globally. Within TKO, they will
help power the growth of our revenue streams and position us
to capture even more upside from some of the most attractive
parts of our sports ecosystem: media rights, live events,
ticket sales, premium experiences, brand partnerships, and
site fees. These assets are already built into our business
strategy at TKO and will serve to further enhance our strong
track record of execution across UFC and WWE.”