Levesque also spoke about the importance of WWE's presence on social media, explaining that many casual fans do not watch their programming on a weekly basis and often miss matches or promos, allowing social media to be used as a platform for them to catch up on the product. 

"People are so busy, if you didn't catch it live right, if you're a casual fan, you don't catch every single show, you don't know that promo is taking place, you don't know that match is taking place ... all that chatter online, that is water cooler talk that leads other people to go back in and go, 'Wow, I went and looked it up and I saw that Seth Rollins, CM Punk promo, holy cow, I'm going to tune in this week," Levesque said. "That is the stuff that over time builds your ratings and your numbers."

Levesque also said he doesn't believe in making creative decisions to "pop a rating" for one night, as he feels that doesn't achieve anything long-term for the company. He believes that great storytelling will always be the main goal and that the moments they create are just trailers for the product itself.