PWInsider.com is reporting that there were three main people
behind the creative and production of the Cody Rhodes and
Roman Reigns segment which aired last night on Smackdown.

Shot earlier in the week, PWInsider says that Jeremy Borash,
the company’s Senior Director of Content and Development,
was on site to produce the segment and was also helped by
Rob Fee, the Director of Character Development.

Paul Heyman was also on location and was heavily involved
with the segment, helping direct what ended up being an
eight-minute mini movie, shot with specific cameras and
anamorphic lenses.

The segment was well received online with rave reviews from
fans and critics alike.