When it comes to how much WWE counter-programming All In: Texas will hurt AEW, the short answer is not as much as one would think, at least from a financial point of view. Meltzer believes that considering things like lost tickets, merchandise, and pay-per-view buys, WWE running against All In: Texas could cost AEW around $900,000 to just over $1 Million. While that number is significant, considering the company gets just under $3.5 Million per week from their new media rights deal with Warner Brothers Discovery, the loss of revenue is more of a significant annoyance than anything truly devastating, something that couldn't be said for Jim Crockett, as losing that amount of money regularly would have crushed the entire company.

One thing AEW could do to counteract this is simply move days, but Meltzer isn't sure that will be able to happen, as the city of Arlington may have requested July 12 specifically due to expecting a lot of tourism over that weekend, and they are a big reason why AEW are running a stadium show in the first place. Moving days would be the short-term play in Meltzer's eyes, as that is common in live entertainment, especially months ahead of time, but long-term the company might not see it as that big of a loss and would rather please their partners rather than care about lost revenue.

Overall, the damage that WWE inflicts on AEW by airing a free special on NBC will be much more significant than a streaming special on Peacock, which has already impacted AEW shows multiple times over the years. However, it doesn't look like things will change in the AEW camp, and in this chess game, it's AEW CEO Tony Khan's move.