INDIE

WRESTLEMANIA 41: Dynamic pricing inflates WrestleMania 41 tickets to over 100%

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The “base” WrestleMania ticket prices did not last long on
Ticketmaster as dynamic pricing quickly kicked in, inflating
ticket prices sometimes by 100%.

Originally, tickets were priced $450, $650, $850, $1,000,
$1,400, $2,000, $3,000, $5,000, and $10,000, but now it’s
impossible to find a ticket at those prices.

Ticketmaster uses dynamic ticket pricing depending on demand
and has tried to justify its practice by comparing it to
airlines and hotels which also increase costs based on
demand. It’s a tactic used mainly in concerts, where prices
go up big time if there’s a huge demand for a show and now
this practice has also moved to WWE events.

A row 4 ticket, which was originally $10,000, is now $15,000
plus taxes and fees. After all is said and done, there’s an
additional $3,562 in fees plus the Las Vegas Entertainment
Tax which amounts to another $1,350, for a total price of
just over $19,900.

A level 200 seat which yesterday sold for $850 plus fees is
now $1,850, over 100% more than its original price, and that
does not include taxes or fees.

The cheapest two-night ticket available on Ticketmaster at
the moment is $1,600 and that is in the level 300.

It’s unclear how much tickets WWE moved yesterday after the
pre-sale started. Tickets will open to the general public
tomorrow.

 

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