Rob Fee, who in September 2022 was hired as the Director of
Longterm Creative, has been promoted to Director of
Character Development.

Fee announced the news himself in a post on X.

“Some exciting news! Last year I moved to Florida to be able
to work w/ talent directly on every aspect of their
characters,” he wrote. “Today my title is officially WWE
Director of Character Development! So honored to work w/ our
INCREDIBLE team & the best roster of talent imaginable.”

Fee, whose writing credits include several comics from the
Marvel universe as well as previous stints with Netflix, was
the one behind the White Rabbit campaign which led to Bray
Wyatt’s return.

He said that his work with talent involve helping them on
vignettes, promos, and lending a hand in showing them who
they are. He praised the WWE production team, labeling them
a “god tier team” who make them look good.